02Google AdsNorthbeam · clicks+det. views 1d accrual
03Shopify StorefrontShopify Admin + GA4
Revenue Trend · Subscription vs One-Time
Weekly, AUD · order-level incl. rebills
Sessions, CVR & AOV Trend
Weekly · GA4 sessions + conversion + AOV
04Funnel · Landing PagesConverge · direct-session
revenue bar
CVR ≥ 3.5%
CVR 2–3.5%
CVR < 2%
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05Klaviyo · Email & SMSKlaviyo AU · campaigns >1k delivered
Attributed Revenue Split
Campaign vs Flow · Email vs SMS (L30)
06Skio · Subscriptions & LTVSkio AU · daily revenue metrics
New Subscribers Trend
Weekly new subscriber acquisition
Churn %
vs 15% monthly target
Sub Orders at Checkout
Shopify NC sub share · vs 75% target
07Subscriber CohortsSkio · retention by segment
Retention Curve
% of subscribers still active by months since signup
Segment Snapshot
Active subs, tenure and value by segment
Cohort Retention Heatmap
Signup month × months since signup · % still active
08Intelligems · CRO TestingIntelligems · AU new visitors
Rows highlighted green = leading variant · P2B = probability to beat control (≥90% = winner)
Click a test to expand ↕
09Unit EconomicsBlended Meta + Google · plan $75